Every few months we are witness to the imagined persecution of Gandhi. The latest is an advertisement for a credit card firm in South Africa where the Mahatma’s lips are shown moving to convey that he is speaking on behalf of the brand. The ad agency, getting all defensive, has come up with a ridiculous excuse: “Gandhi is featured alongside other icons who stood for fighting against injustice and for the rights of the man in the street.” What does the possession of a credit card have to do with justice? How many men in the street use plastic money? Predictably there have been protests, and these are even more ludicrous.

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